Our Blog - Toronto Product Management Association

Navigating the Path to Product Management: Luke Alexander's Story

The journey into product management is seldom straightforward and often involves overcoming numerous challenges and seizing unexpected opportunities. Luke Alexander's path is a testament to the power of perseverance and strategic networking in shaping a successful career. In this interview, Luke shares his experiences, insights, and advice for aspiring Product Managers. As a Product Manager at Fivetran, Luke leads product strategy and execution for marketing connectors. He is also an expert in e-commerce and martech with over 5 years of experience building products for large B2C and B2B businesses and marketplace sellers.

The 11 Must-Answer Product Management Interview Questions for 2025 Hiring Season

As we kick off 2025, many companies are laser-focused on building their 2025 product roadmap and hiring Product Managers to help them achieve their goals. To help candidates navigate the interview process and stand out, we teamed up with The Product Recruiter to uncover; what today’s product leaders are asking in interviews—and what they’re looking for in a great answer.

Aaron’s Journey: From Discovery to Mastery in Product Consulting

When we sat down with TPMA Board Member Aaron Mohammed to discuss his career, the passion for both problem-solving and technology was evident. "I never thought of product management or consulting as a career," he shared. "It wasn’t even on my radar until the later years of university." Aaron’s journey from blissful unawareness to becoming a leader in product consulting is one of curiosity, resilience, and continuous growth. In this feature, we explore his path, lessons he’s learned, and his advice for aspiring product consultants.

Planning user research activities

In an earlier blog post, we talked about why user research is important, and an overview of how to get started if you’re new to it. In this post, we will walk you through the first step, which is to plan your user research activities.As a product manager, the insights you gather are crucial not just for understanding user needs but for aligning these needs with your product roadmap.

Event Recap: Product Predictions - From Corporate Theatre to Strategic Tool

The Toronto Product Management Association (TPMA) hosted its November event, "Product Predictions: From Corporate Theatre to Strategic Tool," in partnership with Electric Mind, who shared their inspiring journey of evolving from a deep engineering focus to offering holistic product solutions, aligning perfectly with TPMA’s mission to elevate product management craft across the GTA.

End-of-Year Reading List for Product Managers: Sharpen Your Skills for 2025

As we approach 2025, staying ahead in the fast-moving world of product management has never been more critical. Keeping up with the latest trends, strategies, and techniques is essential for crafting exceptional products and driving meaningful change. Whether you're a seasoned professional or just starting out, curiosity and continuous learning are your most valuable tools.To help you level up, The Product Recruiter has curated an end-of-year reading list for product managers. These must-reads cover a range of topics, from building better products and managing complexity to making smarter decisions and embracing agility. Make 2025 the year you thrive with these transformative insights!

The Power of Identifying the Right Problem

"Is solving problems the ultimate product management skill? Not quite. The real game-changer lies in uncovering the right problems to solve." When I stumbled upon a LinkedIn post claiming that “solving a problem is an invaluable skill,” I paused to reflect. While this is a fair argument, I believe it only scratches the surface. The ability to solve problems is important, but the true superpower lies in identifying the right problems to solve.

Crafting a Product Manager’s Resume: Do’s, Don’ts, and Differentiators for 2024

Standing out in today’s competitive product management field can be challenging, especially when every resume on a hiring manager’s desk claims impact and expertise. To help you highlight your most compelling accomplishments, we’ve teamed up with The Product Recruiter to bring you this practical checklist—targeted specifically for Product Managers aiming to land that next interview-worthy role.

Breaking into Product Management: Essential Career and Resume Tips

Navigating a career in Product Management comes with its own set of challenges, especially when you're at the beginning of your journey or making a transition. Whether you're a New Canadian adjusting to the North American job market, someone trying to pivot into product management, or an early-stage PM eager to prove your value, having the right mindset and strategy is critical.

Empowering Change in Health Tech: Lessons from Product Manager

The path to becoming a successful Product Manager can be as varied and unique as the products a PM creates. In the tech industry, product management involves a blend of strategic thinking, user empathy, and cross-functional collaboration. For aspiring PMs, understanding the diverse experiences and insights of seasoned professionals can be incredibly valuable in charting a successful path.

Insights from some of the top Product Craftspeople in the Industry.