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Insights & News from Toronto's Product Community

News and perspective from the Toronto product community. Submit your article idea to our team!

TPMA Celebrates National Volunteer Week (April 19-25)

April 19, 2026

TPMA celebrates National Volunteer Week (April 19-25) by recognizing the individuals who power its 3,500+ member community. From building connections to developing leadership skills, this post highlights why volunteers get involved, the impact they create and key career lessons learned along the way.

An Unconventional Path to Product: Jacqueline Matsui from Bell Media

April 12, 2026

Jacqueline Matsui, Product Manager at Bell Media, shares the unconventional journey that led her into product; a path that began not in tech, but in Diaspora Studies at the University of Toronto and hands-on work with NGO’s in India. She didn’t plan to become a product manager — she discovered the role by following a curiosity for how technology shapes human behavior.

The 2025 Recipients of the Alan Armstrong Bursary

February 5, 2026

The winners of our annual education bursary have been announced!

Purpose-driven products: Highlights From Our Fall Social Innovation Panel (Event Recap)

December 30, 2025

Many don’t realize the scale of this work: social impact organizations employ 1 in 10 Canadians and contribute 8% of Canada’s GDP, largely through nonprofits and charities. Despite this influence, these organizations often operate with fewer resources, tighter constraints, and varying levels of product culture. Yet the need has never been greater to build digital experiences that connect people to information, causes, and each other.

Celebrating Our Volunteers: International Volunteer Day 2025

December 5, 2025

The TPMA proudly celebrates International Volunteer Day 2025 by recognizing the incredible contributions of the volunteers who power every program, event, and initiative across our growing community. This year’s achievements—from record membership growth to expanded programs, partnerships, and events—are a testament to the dedication, passion, and impact of the volunteers who make TPMA thrive.

Event Recap: The PM Career Playbook - Real Insights from Those Who Hire PMs

November 4, 2025

TPMA kicked off its new season on Tuesday, September 30th, with Inside Intel from the People Who Hire You at BrainStation. Career advice for Product Managers often comes from theory, not experience. At this recent event however, attendees got the opposite: real-world guidance from people who actually hire and place PMs.

The ProductTO event series is officially joining the TPMA

September 15, 2025

We're excited to support this amazing product community

Beyond data: why experience defines senior PMs

August 7, 2025

This blog post argues that what truly defines a Senior Product Manager isn’t just data fluency or tool mastery, but deep, hard-earned experience—having “seen it” and “done it” enough to move faster, decide more confidently, and lead with clarity. While data remains essential, it’s a PM’s accumulated instincts, taste, and judgment that often make the biggest impact in navigating complexity and accelerating execution.

Bake In Some Effort: Why User Work Creates Product Love

August 7, 2025

Ever heard that Less is more? In product, that’s not always true. Sometimes, the best way to improve your product... is to add a little work. Sounds backwards, right? Let’s rewind to the 1950s.

How technical do you have to be as a Product Manager 🤔?

June 9, 2025

There’s a common unspoken myth in product management that to succeed, you must have strong technical chops. This includes SQL fluency, system architecture diagrams, API troubleshooting… the list goes on. For many of us—especially those coming from non-technical backgrounds—this can feel like a disqualifier before we’ve even stepped up to the starting line and it can be discouraging.