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News and perspective from the Toronto product community. Submit your article idea to our team!

Why Are So Many Early-Stage Companies Chewing Up and Spitting Out Product Leaders?

November 9, 2026

The reality is that some early stage companies are "Toxic Wastelands" - they take bites out of product leaders, chew them up, spit them out, and cause damage to their confidence and their careers. Based on interviews with 30+ product leaders and her own experiences, Rosemary King assures us that "it isn't just you", and walks us through several ways to spot these kinds of companies before inadvertently accepting an offer from one.

Building Your Personal Brand at a Larger Company

October 25, 2026

From intentionality and showcasing innovation to personal connections and pitching yourself, Neha Khurram walks through a number of examples of how people can work to overcome the overpopulation of large companies and establish recognition and professional brand strength.

Disruptive Product Strategy in Layers

October 25, 2026

It's all about the Value Proposition. Balaji Gopalan takes us through five overlapping frameworks and six questions to enable a product strategy that effectively answers the critical questions of who your customer is, and how they perceive your offering alongside every other product and player in the market.

Don't Just Build AI Because You Can: A Framework for Yes/No High Stakes AI Bets

October 25, 2026

Amidst the AI hype, it's easy to hastily take on initiatives that turn into costly engineering experiments with zero ROI. Shivang walks through a detailed framework that honestly evalutes organizational readiness, solution validity and feasibility, key parameters for adoption, and net AI margin for executive triage so that product leaders can more intelligently decide when and how to build AI-powered products.

The Increased Demand for Industry Expertise in PMs - Recruiter Roundtable

October 5, 2026

"When you can see fifteen strong applicants instead of four, 'already knows our world' becomes a free filter to apply, whether or not it's the right one." Andrew Shaw, Kim Benedict, and Neha Khurram discuss a shift in Product hiring towards candidates with more industry / vertical expertise.

Synthesizing Qualitative and Quantitative Data Using MCPs - My AI Cheat Code

September 30, 2026

A quick, practical walkthrough of how Megan McPhaden, a PM with The Globe and Mail, used MCPs and a reusable AI skill to combine qualitative research with product analytics, turning a time-consuming, manual cross-referencing process into a scalable workflow.

The Cost of Slopification: Sometimes You Have to Fire AI

October 8, 2026

This one is hard to accept, especially since I am lucky enough to work somewhere that encourages experimenting with AI. But sometimes, it’s not the right tool for the job...We talk about AI as though it is a teammate: something that can multiply people, take on work, and free us up for more strategic thinking. If we want to think of these tools this way, we need to be better bosses.

Product Star Spotlight: Sejal Parikh, GPM at HubSpot

September 21, 2026

From telecom engineering and technical writing to leading MCP and APIs at HubSpot, Sejal Parikh shares how curiosity shaped her unconventional path into product, what makes developer platforms different, and how AI is changing the way PMs work.

The Fall TPMA Program Calendar

October 5, 2026

Get ready for a jam packed fall filled with great product events and programs.

The End-to-End PM: A Trip Down Memory Lane

October 5, 2026

Are we sure we know what we’re doing with PMs right now? AI is both enabling and demanding next-level capabilities from Product Managers, but the more the narrative pushes towards "building", the more it seems like we're re-forgetting the holistic responsibilities of the role, and ignoring how those responsibilities might be best redistributed. Before we fully fire-drill a redefinition of the PM position, let's first reflect on some fundamentals.