About the Event
Turn your product vision into a defensible, well-structured strategy.This is a strategy 101 workshop for product managers making the shift from implementation-focused work to strategic work. If most of your time goes into delivery, backlogs and execution, and you want to start owning the "why" and the "where next," this day is designed for you.
Facilitated by Rosemary King, the workshop walks you through a complete product strategy template step by step. Together, we'll look at what each section is for, how to gather the inputs that shape it, and how to build alignment around your decisions.
Through guided, hands-on exercises, you'll pressure-test your reasoning so you leave confident that every part of your strategy is grounded, defensible, and ready to share.You'll leave with a complete draft of your own strategy document, plus the tools and frameworks to keep building on it long after the workshop ends.
What You’ll Learn
- What separates strategic product work from implementation work, and how to start making that shift in your current role
- How to build a product strategy from scratch, even with minimal leadership input
- How to identify and structure the key inputs that shape a strong strategy
- How to defend your decisions on priority, resources and implementation with clarity and confidence
- How to connect your goals and roadmap to measurable outcomes your team can rally around
- How to apply all of this through guided breakout sessions, peer reviews and real company examples
What to Expect?
This workshop is focused on real-world application. You won’t be stuck in endless conversations about theory, you’ll leave with a practical framework to bring into your career.
Expect:
- A day-long session with hands-on exercises, discussion, breaks for reflection and Q&A
- A running case study used throughout the day to tie concepts together
- Smaller group activities to ensure everyone gets a turn to discuss contribute
Who Should Attend
This workshop is ideal for product managers with two to four years of experience who are strong at execution and ready to take on more strategic responsibility. You might be working from a roadmap someone else set, looking to contribute more to planning conversations, or preparing for a move into a senior PM role. No prior strategy training is needed.
Event Tickets
This workshop is open to all TPMA members.
- Enrolment Fee: $500
- Community Builder Members: 25% off
- Limited to 20 participants for a focused learning experience. To register, you must have an active TPMA account. Update your membership here. If you need help setting one up, please reach out to info@tpma.ca.
- Lunch and refreshments will be provided to attendees throughout the day
Event Details
Date: November 4, 2026
Agenda:
- 8:30 AM - Arrival & Breakfast
- 9:00 AM - Workshop starts
- 12:00 PM - Lunch
- 5:00 PM - Session Concludes and Networking starts with refreshments
Location: In-Person @ Schulich Downtown Campus - Suite 500 – 222 Bay St Toronto ON M5K 1K2
Participants will be required to bring their laptops.
For accessibility questions, please contact info@tpma.ca.
What Others Have Said
This is the second iteration of this workshop. This time, we’ve made it longer to give you more space to dig in and apply the concepts. Past participants called it “very engaging and to the point,” praised the “real examples,” and highlighted the “thought-provoking content” and “valuable breakouts that apply directly to real work.” If you’ve ever struggled to turn your ideas into a clear strategy your team can act on, this workshop will give you the structure, language, and confidence to do exactly
Highlights from the last strategy workshop: https://www.tpma.ca/post/vision-meets-execution-lessons-from-rosemary-kings-product-strategy-workshop
