Anita Padua

Biography

Anita is a brand and digital marketer leading and executing successful national campaigns. Her expertise spans across, digital, creative and content strategy, with a focus on customer-centric insights and digital best practices. Anita crafts impactful campaigns that deliver unique, personalized experiences, using A/B testing and working towards CRO for landing pages. During her time as a Campaign Product Owner, it allowed her to be agile and quick to adapt in the planning and execution process, responding to change as new learnings or priorities shift. Beyond the office, Anita enjoys creating memories with her family, making slime with her daughters, sweet treat creations, reformer and yoga.

What inspired you to join the TPMA volunteer team?

I was inspired to join the TPMA volunteer team because I was seeking a strong sense of community, enjoyed connecting with other people, and provided me the opportunity to work together with Barb Szreder who has been an inspiration in my professional career. The TPMA's reputation for fostering a supportive and collaborative environment was a major draw. I also wanted to deepen my understanding of product management beyond my current experience. Volunteering with the TPMA offers a unique opportunity to learn from seasoned professionals and gain insights into diverse product strategies and best practices.

What makes volunteering at TPMA meaningful?

Volunteering at TPMA is meaningful for me because, as the Volunteer Community Manager, I enjoy connecting talented individuals with each other and with product leaders. Seeing the spark when someone finds the right opportunity within our community is incredibly gratifying. Beyond my core responsibilities, I also find meaning in maximizing TPMA's reach and impact. Whether it's creating visually engaging infographics or developing KPI processes to measure volunteer success, I enjoy contributing to TPMA's growth and ensuring our volunteers have a positive and rewarding experience.

What advice would you give to others who might want to volunteer?

Volunteering can be an incredibly rewarding experience, connecting you with new people, broadening your perspective, and giving you a sense of purpose that goes beyond your day-to-day routine. Even in the smallest interactions, you can make a difference while also with the opportunity to learn new approaches in your professional development directly or transversal.