Toronto Product Con is May 28, 2026! Get your tickets to the biggest product conference of the year!
Barbara Szreder is a seasoned digital product leader with over 15 years of experience in driving customer-centric digital transformations for B2B SaaS, non-profits, and eCommerce organizations. Currently, as Director of Digital Experience & Strategy at Unify Global, she leads initiatives that blend AI-driven automation, UX optimization, and data-informed growth strategies to elevate client outcomes. Previously, she held pivotal roles at World Vision Canada and Talent.com, where she launched scalable design systems, implemented AI-powered marketing automation, and led cross-functional teams to achieve measurable business impact. Barbara’s expertise lies in crafting seamless digital experiences that connect users, drive engagement, and optimize conversion performance.
Barbara initially joined TPMA as a volunteer, where she witnessed firsthand the impact and value this community brings to product management professionals. Inspired by the organization’s mission, she wanted to play a more active role in shaping its future and ensuring ongoing value for members. After successfully growing the volunteer community last year, Barbara aims to build on that momentum, fostering a more engaged volunteer base to drive key initiatives forward. With established relationships with fellow board members and volunteers, she is committed to amplifying TPMA’s impact and extending its reach within the product management community.
Barbara initially joined TPMA as a volunteer, where she witnessed firsthand the impact and value this community brings to product management professionals. Inspired by the organization’s mission, she wanted to play a more active role in shaping its future and ensuring ongoing value for members. After successfully growing the volunteer community last year, Barbara aims to build on that momentum, fostering a more engaged volunteer base to drive key initiatives forward. With established relationships with fellow board members and volunteers, she is committed to amplifying TPMA’s impact and extending its reach within the product management community.
"As someone who started as a volunteer, I understand the value of giving back and the power of community. My goal is to ensure every volunteer feels seen, supported, and empowered to contribute in impactful ways."
Toronto Product Management Association (TPMA) is a community focused on development, growth and networking of Product professionals in the Greater Toronto Area.
