Samara works in product across financial services, fintech, and health tech - navigating different markets, regulatory environments, and the kind of ambiguity that makes most people uncomfortable. She's contributed to shipping AI-assisted features for radiology workflows, launched financial products for underserved markets, and shown NASA's commercialization team that the right automation can turn manual KPI tracking into a scalable workflow. The through-line? Figuring out what actually needs to be built, and then getting it done. Based in Toronto, she holds an MBA, and a CSPO®, and is always up for a conversation about product, AI, or why most roadmaps need a reality check.
"Asking the right questions makes a good PM - but to get there, you have to ask the wrong ones first. Ironic, but real."

.jpg)
