John Stetic is a product leader, company builder, investor, and Chief Product Officer at Ziflow, the leading enterprise platform for creative collaboration and online proofing. At Ziflow, he leads Product Management and Design, driving innovation that empowers global brands like Uber, Amazon, Porsche, Sephora, Goldman Sachs, Nike, Starbucks, McDonald’s and their agencies to streamline creative workflows and accelerate content delivery.
John is currently guiding his team through the next transformation in the tech industry: the era of AI-augmented product building. He champions new ways of working throughout the product lifecycle, enabling teams to research, design, prototype, and deliver exceptional products with greater speed, precision, and confidence.
A hands-on leader, John operates at the intersection of product strategy, user insight, and product analytics. He leverages this approach to shape vision, inform decision-making, and deliver experiences that delight users while driving measurable business outcomes.
Prior to Ziflow, John led Product Development for Oracle Marketing Cloud, helping scale the Eloqua acquisition into a $500 million business and pioneering early SaaS app marketplaces. He also served as Chief Product Officer at Prodigy Education and co-founded PlateSpin, an early innovator in server virtualization. John continues to advise and invest in high-growth technology companies.


