Haylie Nam

Brand & Product Strategy - TPMA Volunteer

Author

Haylie is a Product marketing professional with 6+ years of experience across brand, lifecycle, and product marketing, focused on building campaigns and experiences that drive results. Throughout her career, she has led product launches, grown brand awareness, and executed integrated, multi-channel campaigns from strategy through execution. Haylie is especially drawn to marketing that people genuinely connect with, whether through content, partnerships, or experiential moments that bring a brand to life. She enjoys connecting the dots between customer insights, data, and creative and is always looking for ways to improve and optimize performance, strengthen the customer journey, and create work that resonates.

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