Andrea Michalek is the founder of Topular Strategy and co-founder of Plum Analytics, a research analytics company she built from the ground up and successfully exited twice. After serving as VP of Product at Elsevier, she turned her focus to helping product leaders escape the systems that reward predictability while demanding breakthrough results. Through her 1:1 coaching, the Leadership Advantage Mastermind, and her forthcoming book Beyond Incremental: Achieve Breakthrough Leadership, Andrea works with product leaders who are ready to stop playing it safe and start leading at the level their organizations actually need. She brings hard-won lessons from building, selling, and scaling technology companies to every room she enters.


