I’m a product leader, builder, and technologist who enjoys turning complex technologies and market opportunities into products and businesses that scale.Today, I lead a team of product managers at TELUS Business, overseeing a ~$150M B2B product portfolio. My work spans product strategy, commercial performance, customer experience, and end-to-end product development from identifying opportunities and shaping roadmaps to bringing products to market and driving growth.
Before TELUS, I helped build and scale a B2B business 10x over four years, developing new revenue streams across direct sales, retail, and e-commerce. That experience shaped how I approach product leadership today: combining entrepreneurial thinking, commercial discipline, and a bias toward execution.
With a background in Computer and Communications Engineering and an MBA from the University of Toronto’s Rotman School of Management, I’ve spent my career working at the intersection of business and technology. I’m particularly energized by emerging technologies, especially AI, and their potential to reshape how we build products, serve customers, and operate businesses.
Beyond my day-to-day work, I contribute to the technology and startup ecosystem through board involvement, mentoring founders and emerging talent, and sharing ideas on product management, AI, and innovation.At heart, I’m a builder. I enjoy bringing people, technology, and ideas together to solve meaningful problems and create lasting impact.
Opinions are my own. See more at aliismailx.com
