Purpose-driven products: Building a career in social impact organizations

Many products have a social impact, but few are designed to have a social impact. According to Imagine Canada, social impact organizations are responsible for more than 8% of Canada’s GDP and employ 1 in 10 Canadians. These organizations – most of them charities and nonprofits – have an enormous impact on our lives and communities by working to combat climate change, address food insecurity, support newcomers, and provide life-saving health care. Like any industry, much of this work is increasingly reliant on digital products.‍

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Our Speakers
Stephen Baldwin
Director, Digital Product @ Imagine Canada
Melody Truong
Senior Product Manager @ CanadaHelps
Ilya Kreynin
Product Manager @ Civic Dashboard
Event Date: 
Tuesday, October 28, 2025
Start Time: 
5:30 pm
Event Location: 
BrainStation - 482 Front St W 2nd floor, Toronto, ON

About the Event

Despite this need, the path to building a product career in the social impact world (whether it’s at a nonprofit or any organization with a clear social purpose) isn’t always clear or easy. These organizations often have fewer resources, and greater constraints placed on those resources. Social impact organizations may not have a product culture, either.

But it has never been more important to build digital experiences and features that connect people to information, causes, communities, opportunities, and each other. So how can we attract and keep more product expertise in the social impact sector, and build products that will benefit us all?

Key Takeaways

This program will feature speakers who have built careers working on digital products with a social purpose. They will dive into:

  1. How to break into product with a social impact organization (at any stage of your career)
  2. How to build a career in product within the social impact sector
  3. How leaders in social impact organizations can find high-performing product people that will stick with their organization

This event is open to everyone interested in product and social impact, from early-career digital professionals breaking into the sector, to seasoned product or program managers looking to connect with and learn from other mission-driven product people. If you’re a leader at a social impact organization, or have experience working in product at a mission-driven company, we invite you to participate in the Q&A and share your experiences with our community.

Speakers

  • Melody Truong, Senior Product Manager @ CanadaHelps

  • Stephen Baldwin, Director, Digital Product @ Imagine Canada

  • Ilya Kreynin, Product Manager @ Civic Dashboard

Event Tickets

‍This event is open to everyone, but a free TPMA membership is required to attend.

Tickets cost $15 for regular TPMA Members and $12.50 for Community-Builder level members. Update your membership here.

Your ticket includes a drink and a selection of light snacks.

Event Agenda

5:30 – 6:00 PM — Networking (in-person only)
6:00 – 6:30 PM — Speaker Introductions
6:30 – 7:15 PM — Audience Q&A
7:15 – 8:00 PM — Networking (in-person only)

Location

In-person @ BrainStation - 482 Front St W 2nd floor, Toronto, ON & Online via Zoom.

‍Accessibility

For any accessibility concerns, please reach out to us at info@tpma.ca.

Speaker Bios
Stephen Baldwin
Director, Digital Product @ Imagine Canada

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Melody Truong
Senior Product Manager @ CanadaHelps

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Ilya Kreynin
Product Manager @ Civic Dashboard

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