Founded in March 2001, the Toronto Product Management Association (TPMA) is a not-for-profit organization that facilitates learning, mentoring, and networking opportunities for product managers across Greater Toronto Area.
Our mission
Helping product people in the Greater Toronto Area navigate the complexities of a career in product management and the challenges people experience as they start their product career, advance their product career, become a product leader and grow as a product leader.
The role
As a Volunteer Mentorship Marketing Manager, you will be responsible for creating and executing marketing and communication strategies that drive program engagement, growth, and visibility. You will work directly with the TPMA Membership Officer to develop campaigns that recruit new participants, highlight success stories, and strengthen the program’s presence in the TPMA community.
Term
September ‘25 - June ‘26
Time commitments
Approximately 2-4 hours per month.
What you’ll do:
- Develop and deliver email campaigns, Slack prompts, and social content to engage members
- Create recruitment materials and messaging tailored to different participant segments, including mentors, mentees, and varying levels of product management experience
- Collaborate with the Program Coordinator and Program Lead to ensure consistent communication across cohorts
- Highlight program milestones, mentor spotlights, and participant success stories through TPMA newsletters, blogs, and community channels
- Support program growth initiatives, including referrals, testimonials, and participant engagement strategies
What you'll gain:
- Free membership and access to TPMA in-person events (excludes workshops)
- Build your portfolio by creating marketing campaigns and content that drive measurable engagement
- Gain direct exposure to product leaders on the TPMA Board of Directors
- Strengthen your skills in content strategy, digital marketing, and brand storytelling
If you are interested in this role, please email us at volunteers@tpma.ca. Please share a little about yourself, why you are interested in volunteering with us, and your LinkedIn profile. Don't forget to get your TPMA membership—to become a volunteer, you must be a member.
