Founded in March 2001, the Toronto Product Management Association (TPMA) is a not-for-profit organization that facilitates learning, mentoring, and networking opportunities for product managers across Greater Toronto Area.
Our mission
Helping product people in the Greater Toronto Area navigate the complexities of a career in product management and the challenges people experience as they start their product career, advance their product career, become a product leader and grow as a product leader.
The role
As Marketing Operations Lead, you will work closely with the board to plan and execute TPMA campaigns across social, web and email. You’ll manage the TPMA Marketing calendar to ensure communications are going out on the right channels at the right time, you’ll be able to look at our membership data and segment our audiences for specific campaigns, and report on campaign and content effectiveness.
Term
September ‘25 - July ‘26
Time commitments
An average of 10 hours every month
What you’ll do and love doing
- You’ll collaborate with a Board of Director on executing and reporting on marketing campaigns to our membership base
- You’ll be deploying segmented email campaigns in our membership marketing software (Wild Apricot)
- You’ll be scheduling and posting content on social media (primarily Linkedin)
- You’ll be analyzing content and website performance in tools like Pendo and Google Analytics
- You’ll get involved in annual and quarterly strategic marketing planning
- You are someone who is great at analytics and operations
How this role might help you
- Opportunity to work directly with and get mentorship from the experienced Product Leaders on the TPMA Board of Director
- Build your personal and professional brand with a very wide reach through networking
- Directly contribute to a growing community of Product Managers in Toronto, 3rd Largest Tech Hub in North America
- Invest in the ability to build a strong team and nurture relationships with a broad group of stakeholders, which is essential for Product Leadership roles in the future.
- Free membership and access to TPMA services
- Gain experience for future Board level roles by becoming an officer of the board upon successful completion of the term and continued involvement in the subsequent term
If you are interested in this role, please email us at volunteers@tpma.ca. Please share a little about yourself, why you are interested in volunteering with us, and your LinkedIn profile. Don't forget to get your TPMA membership—to become a volunteer, you must be a member.
