Bizby

Bizby was founded in response to a growing challenge facing Canadian product teams as data residency policies and procurement rules increasingly limited the use of US based collaboration tools. 

When Ontario government policy changes limited the use of US hosted vendors such as Miro, many teams found themselves without a practical replacement for a tool that had become central to how product work actually happens. Whiteboards were not optional. They were how teams ran discovery sessions, facilitated workshops, aligned stakeholders, and made decisions. Yet there were few Canadian alternatives that matched the familiarity, speed, and flexibility product managers depended on.

Bizby was created to solve that problem.

Founded by Marty Cerisano, Bizby is a Canadian built and Canadian hosted collaborative whiteboard designed to feel immediately familiar to product teams coming from tools like Miro or FigJam. The intent was not to introduce a new way of thinking, but to preserve existing product workflows while meeting Canadian data residency, privacy, and procurement requirements.

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The timing also reflects a broader shift. Across the public sector, regulated industries, and enterprise organizations, there is increasing emphasis on supporting Canadian innovation and reducing dependency on foreign hosted platforms. Bizby sits directly at that intersection: a modern collaboration tool that aligns with both how product teams work and how Canadian organizations are now required to procure.

For the TPMA community, Bizby supports the core practices of product management. Members can use Bizby to run discovery and ideation sessions, map problems and opportunities, prioritize initiatives, facilitate retrospectives, and collaborate across distributed teams. Built in templates such as impact effort matrices, stakeholder maps, MoSCoW prioritization, and process flows help teams move quickly from conversation to clarity.

Canadian data residency is not an add on. All data is hosted in Canada by default, making Bizby a strong fit for public sector teams, financial institutions, education, and enterprises navigating compliance constraints. This also makes Bizby easier to recommend internally, pilot with confidence, and scale without procurement surprises.

Bizby’s partnership with TPMA reflects a shared commitment to strengthening Canada’s product ecosystem. By supporting product leaders with tools that respect both their craft and their constraints, Bizby aims to help Canadian teams continue doing high quality product work without compromise.

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