Events


All TPMA events are included with your annual TPMA membership.

Non-members are welcome to attend individual events for a $20 fee.
At this time, only cash or cheque is accepted at the event. Receipts will be issued.

A light meal is served at all events.

Upcoming events

    • 28 Oct 2014
    • 6:30 PM - 8:30 PM
    • Metro Hall, 55 John Street, Toronto, Room 309
    Social Media marketing intelligence is a method of sourcing and gathering  valuable insights from a firm's own social networks. A network which many firms have invest time cultivating.  A firm can learn many insights, which can be used to drive new product innovations, identify emerging trends and shifts in consumer behavior. The question is how does a firm  effectively leverage their social media network? Additionally, who in the organization should champion this program?  

     

    At this month’s meeting, Mark Farmer, of York University, will discuss how to leverage social media marketing intelligence for your firm.

    Mark Farmer

     About Mark Farmer:  

    Mark Farmer, digital strategist, York University. Mr. Farmer is a digital communications professional with 15 years of  experience in the field, working for nonprofits and commercial enterprises, one-man shops and large multinational corporations in Canada and abroad. He specializes in digital and social media strategy.

    Mr. Farmer started in web design and development in the late ‘90s with TransCanada PipeLines, and founded his own shop, webness, in 2001. He spent five years as webmaster and then creative director for Earth Day Canada, before shifting to digital communications for organizations such as the Royal Ontario Museum, Intuit’s Global Business Division and York University.

    Sign up today for Social Media Marketing Intelligence! 

Past events

30 Sep 2014 How To Recognize The Next Big Thing (Before Your Competitors See It Coming)
26 Jul 2014 Product Camp Toronto 2014
24 Jun 2014 2014 Summer Social
27 May 2014 The Principles of Personas
29 Apr 2014 Heading into the Cloud – What it means for Product Management
25 Mar 2014 Are Your Sales Teams Truly Enabled to Sell Your Product?
25 Feb 2014 Are APIs the Path to Innovation
28 Jan 2014 Competitive Intel – How to get it, How to use it
26 Nov 2013 3 Guaranteed Ways to FAIL as a Mobile Product Manager
29 Oct 2013 Customer Experience Maps, 5 Secrets to a Great User Experience
24 Sep 2013 Sept 2013 - The Journey of Concept to Product for AcceleratorU
20 Jul 2013 Product Camp Toronto 2013
25 Jun 2013 Pragmatic Marketing Alumni Reunion
11 Jun 2013 2013 Summer Social
28 May 2013 Is Your Marketing Working?
30 Apr 2013 Product Management in Startups - April 2013
27 Mar 2013 The New Face of Mobile Commerce
26 Feb 2013 Speaking Story and Your Product
29 Jan 2013 Gamification: Behavioral Science or b.s!
04 Dec 2012 Mentorship Program Orientation
27 Nov 2012 CEO of Your Product? Prove it With Revenue!
30 Oct 2012 Top 10 User Research Secrets Product Managers Should Know
25 Sep 2012 A "Swiss Army Knife" for Your Career
28 Jul 2012 Product Camp Toronto 2012
26 Jun 2012 TPMA Summer Social Gathering
29 May 2012 Big Data: Insight or Indigestion
24 Apr 2012 Mobile Business Apps: Marketing & Monetizing
27 Mar 2012 What's New in Product Marketing – Getting Results When it Matters
28 Feb 2012 Product Management in Consumer Package Goods and Financial Industry
31 Jan 2012 Social Media for Marketing & Product Research
29 Nov 2011 Strategic Pricing: How to price Products, Services and SaaS
25 Oct 2011 Roles & Responsibilities in Product Management
27 Sep 2011 Are you wasting your time with Agile?
23 Jul 2011 Product Camp Toronto 2011
14 Jun 2011 PMA 10th Anniversary Social and Networking Event
31 May 2011 Forecasting For Your Product - Art, Science or Sorcery?
26 Apr 2011 Strategic Pricing: Pricing for High Technology
29 Mar 2011 Mini-ProductCamp
22 Feb 2011 Killer Demos and How to Avoid Disaster
25 Jan 2011 Social Media Trends and Tools
30 Nov 2010 Career-Steering : How to Navigate In, Out, Up or Sideways in Product Management
26 Oct 2010 CloudCamp
28 Sep 2010 Tools for Product Management
16 Jun 2010 2010 Social Event
30 May 2010 Product Camp Toronto 2010
18 May 2010 Proceed with Caution: How to Avoid Roadmap Disasters!
27 Apr 2010 Launching New Products - Lessons Learned in the Real World
23 Mar 2010 Working with an Agile Development Team
23 Feb 2010 How to Avoid the 10 Most Common Risk Management Errors
26 Jan 2010 Marketing in the Social Media Revolution
24 Nov 2009 Managing Your Career in Product Management
27 Oct 2009 Deciphering Digital Body Language
04 Oct 2009 Product Camp Toronto 2009
29 Sep 2009 The Quant Side of Product Management
16 Jun 2009 2009 TPMA Summer Social
26 May 2009 Product Management in Agile Environments
28 Apr 2009 Analyzing Wins and Losses
31 Mar 2009 Roadmapping Challenges in an Enterprise Environment
24 Feb 2009 Career Smarts for Product Managers
27 Jan 2009 Improving the Effectiveness of Product Managers through the Use of Competitive Intelligence
25 Nov 2008 SaaS Dictates Different Product Management Priorities
02 Nov 2008 Product Camp Toronto 2008
28 Oct 2008 Professional Development - Networking Works!
30 Sep 2008 Web 2.0/Web 3.0 Technology Update
17 Jun 2008 2008 TPMA Summer Social
27 May 2008 Product Management in Consumer Packaged Goods
29 Apr 2008 Sources of Capital for Product Investments
25 Mar 2008 Recruiting, Hiring and Retaining Product Management Expertise
26 Feb 2008 Product Management and Sales Force Automation
29 Jan 2008 Product Management and Customer Experience
27 Nov 2007 Innovation Games
30 Oct 2007 Building Effective Product Roadmaps
26 Sep 2007 Getting "Buy In" For Product Management
19 Jun 2007 2007 TPMA Summer Social
12 Jun 2007 Special Event: Product Management in an Agile Environment - Part II
29 May 2007 Product Management in an Agile Environment
24 Apr 2007 Win/Loss Analysis - With this Hammer, the Whole World is a Nail
27 Mar 2007 Product Processes and The Maturing of Product Management
27 Feb 2007 Both Sides of the RFP/RFI Process
30 Jan 2007 Marketing Research and Product Management
06 Dec 2006 Working With Vendors
24 Oct 2006 Power Presentations
26 Sep 2006 How User Requirements Drive the User Interface
27 Jun 2006 2006 TPMA Summer Social
30 May 2006 Product Management & Product Marketing Execution
25 Apr 2006 Breakthrough Facilitation for Product Managers
28 Mar 2006 How To Build a Business Case That Wins?
15 Feb 2006 Pragmatic Marketing Certification Exam & How to Manage Multiple Products Presentation
31 Jan 2006 A Deep Dive into Product Management Processes
29 Nov 2005 How to Get the Most Out of Your Sales Channels!!!
25 Oct 2005 A Profile on Successful Technology Products
27 Sep 2005 Product Managers & Project Managers - Partnering for Success
31 May 2005 Skills in Product/Brand Management: A Guide for Career Development
19 Apr 2005 7 Recent Economic Phenomena and their Implications for Product Management
29 Mar 2005 Product Management and Processes
25 Jan 2005 Panel Discussion on Product Management & Marketing
30 Nov 2004 Working with Development
26 Oct 2004 The Evolution of Product Management
28 Sep 2004 Price & Profit
31 Aug 2004 Quantitative Analysis for Product Managers
29 Jun 2004 2004 Summer Social
25 May 2004 Great Successes and Failures of High-Tech Marketing with Rick Chapman
27 Apr 2004 Considerations for Designing the User Experience
30 Mar 2004 Offshore Outsourcing
17 Feb 2004 Unknown Topic
26 Jan 2004 The Strategic Management of New Product Development
25 Nov 2003 Offshore & Multi-Site Development - Dream Come True or Nightmare
29 Oct 2003 Career Planning for Product Managers
23 Sep 2003 What Challenges do Product Managers Face Today?
29 Jul 2003 Product Roadmaps with Steve Johnson, Pragmatic Marketing
27 May 2003 CANCELLED DUE TO SARS
22 Apr 2003 Product Management in Other Industries
02 Apr 2003 Forum Group Discussion
25 Feb 2003 CEO forum
28 Jan 2003 Product Management
25 Nov 2002 Unknown Topic
30 Oct 2002 Pivotol Role of Customer Research
24 Sep 2002 Analysts: How to use them effectively
25 Jun 2002 2002 TPMA Social
04 Jun 2002 Listening to the Market for Segmentation and Pricing
30 Apr 2002 Customer Research
19 Mar 2002 VC Forum
26 Feb 2002 Product Launches
29 Jan 2002 New Year's Resolutions
27 Nov 2001 Product Management In Tough Economic Times
23 Oct 2001 Personas and their Problems
29 May 2001 May TPMA Meeting
24 Apr 2001 Various Topics
27 Mar 2001 Very First Meeting

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