Personas are a valuable tool - which you may already use - to
help focus and contextualize product marketing. But why are they so helpful?
In this entertaining, practical look at how people think and communicate, Randy Park will use his own experience with a process for persona development to reveal how they improve communications, increase enthusiasm, and bring targeted marketing to life.
Randy Park, B.Sc., M.Eng., is president of Lightguide Systems Inc.
and creator of the Decision Advancement process. A physicist/engineer by training, he has created several world first technology products. A dozen years ago, he also began studying how people think and make decisions, and applying the approaches of science and technology to management training.
The author of two books, he has spoken to thousands of people across North America. He is a member of the Institute of Electrical and Electronic Engineers, the System Dynamics Society, and the Canadian Association of Professional Speakers.