All TPMA events are included with your annual TPMA membership.
Asif Khan, Founder and CEO of Location Based Marketing Association
Tired of your consumers not responding to your marketing initiatives?Make your marketing more effective by using Location. Join us at our TPMA meeting on Apr-28 to get insights and trends on the latest in mobile and location-based tools and techniques that every marketer and product manager can utilize. Asif Khan, who is the founder and CEO of Location Based marketing association will give us fundamentals of Location based marketing and share best practices of how other have been able to successfully market using Location based techniques.
A proud Canadian, Asif is a renowned global speaker, author and serial entrepreneur. He is currently focused on working as a consultant and venture capitalist to the location-based marketing services community. In support of this, Asif recently formed the Location Based Marketing Association - an international group dedicated to research and education in the space.
Prior to launching The LBMA, Asif built 4 start-ups and worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, BestBuy, American Airlines, Cineplex Entertainment, ING Bank, Vroom & Dreesman and L’Oreal. You can catch Asif’s weekly video podcast - This Week In Location-Based Marketing.
Apple, Ikea, oil firms, and many of the most profitable companies in the world owe their success in no small part to how they price. Their product managers know how to leverage human psychology and market dynamics around pricing to simultaneously maximize their product's profit margins and sales. This talk will cover some of the most powerful tricks they use and why these work on us, so you can in turn use them for your own products.
Marc Folch currently heads up pricing and product analytics for Interac
He graduated Summa Cum Laude from McMaster in Honours Commerce, and Dean's Honours from his MBA at Ivey
He has done pricing in Hospitality, Mobile, and Payments industries and has periodically consulted for articles and training on various pricing topics.
His specialty is advanced and highly complex pricing environments, often requiring automation and analytics.
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