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Steve Jobs - The Product Manager Behind the Genius
Steve Jobs once said he was as proud of the products he didn't release as the ones he did. That's not genius... that's product management.
With Apple reporting its first sales decline in 13 years recently the question that everybody is asking is 'why?' The reason for Apple's decline is a lack of innovation and indiscipline in its product management. The company needs to find another Steve [the product manager].
This workshop will help you apply Apple's product management and marketing principles to your product portfolio. It will help you identify key features, identify the ghosts in your product offering and provide a framework for developing clear value propositions for them.
Lyndon Johnson has spent the last 20 years helping startups and small businesses develop communications strategies. He is an entrepreneur and is founder of two startups. He's also an avid Apple watcher.
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