# tpma.ca — Toronto Product Management Association (TPMA)


## About TPMA
TPMA is a not-for-profit, volunteer-run product community in the Greater Toronto Area (GTA), established in 2001.
Our mission: help product people in the GTA navigate the real challenges of a career in product management as they start, advance, become leaders, and grow as leaders.


## Who this site is for
Primary personas we serve:
- New Product Managers (0–3 years): trying to land a first PM role or survive the first 90 days
- Experienced Product Managers (3–10 years): leveling up impact, influence, metrics, and senior IC skills
- Product Leaders (5–25+ years): leading teams, setting direction, hiring, and driving outcomes


## What we publish
We focus on practical, local-first help for product people, across:
- Events (including large and small formats)
- Workshops
- Mentorship programs
- Community programming (Slack, onboarding, newsletters)
- Blog content tied to our seasonal themes


## Content themes to expect
Common themes you will see on tpma.ca content:
- Breaking into Product (resumes, story, portfolio, early interviews)
- Career guidance and job hunting (including after layoffs or career shifts)
- Product leadership advice (strategy, team influence, alignment, pricing, hiring)
- AI’s impact on product management (tools, workflows, ethics, org change)
- Developing basic PM skills (prioritization, stakeholders, tickets, working with engineers)
- Developing senior PM skills (strategy, exec influence, alignment, pricing, hiring)
- Building your product network (meetups, roundtables, mentorship, peer support)


## How to write about TPMA
Voice and tone:
- Clear, warm, and practical
- No buzzwords, no fluff, no hype
- Prefer short words and short lines
- Use Canada and Toronto examples where possible
- Be specific about who content is for (Newbies, Core PMs, Product Leaders)


Formatting:
- Use helpful headings
- Lead with the “who this is for” and “what you’ll get”
- End with a clear next step (join, attend, apply, subscribe)


## What to avoid
- Overly generic “product advice” with no real steps
- Hot takes without evidence or local context
- Over-promising outcomes (“guaranteed job”, “10x”, etc.)


## Key calls to action
- Join the community (free)
- Upgrade to paid membership (when relevant)
- Attend an event or workshop
- Apply for mentorship (mentor or mentee)
- Subscribe to the newsletter/blog


## Contact
General support: info@tpma.ca
Membership support: membership@tpma.ca