Online Workshop: Product Sense + Design for Product Managers

  • 27 Apr 2021
  • 5:45 PM - 7:00 PM
  • Online - Zoom details will be sent in a reminder before the event


  • TPMA Annual Members, Corporate Annual Members, Sponsors who have memberships, and Student Members
  • Online events are free for all registered attendees.

This was an on-line event. The recording is here.

You can find the material from the event here.

Online Workshop: Product Sense + Design for Product Managers

with Nader Balata

Product Sense / Design is one of the most important PM skills. Product Sense can be defined as the ability to look at a product and analyze who is the target audience, what problem does it solve and what makes it useful, or not. It’s like having spidey-sense.

To get your senses tingling, think about these product problems:
  • Remember when someone messaged you on LinkedIn and you could see the full message in your email? Well, they disabled this in 2018. Why?
  • Why did Facebook recommend that person that you met in passing even when you don’t have any mutual friends or groups?
  • Why did Netflix remove it’s popular ‘5-star rating’ system and replace it with a ‘thumbs up, thumbs down’ system?
  • Why did VW reinvent the steering wheel to make it flat-bottomed?

Nader Balata is a director of product for Salesforce leading the email integration portfolio. With over 10 years of product experience, Nader has launched products in the spaces of AI, mobile, web and SaaS. When he’s not working he’s chasing his two sons around the park.

This is an on-line event with breakout rooms for networking before the presentation and afterwards. Networking breakout rooms will be open from 5:45pm to 6:00pm and from 7:00pm to 7:30pm.

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