Right Data, Right Product: Turning User Insights into Product Success

  • 24 Sep 2019
  • 6:00 PM - 8:00 PM
  • Top Hat, 151 Bloor Street W. 2nd floor, Toronto, ON M5S 1S4


  • Paid admission for non-members who wish to attend an event. This payment may be used towards a membership application if used within 25 days after the event.
  • TPMA Annual Members, Corporate Annual Members, Sponsors who have memberships, and Student Members

All of our events include a light meal, networking time, opportunities for introductions or announcements from the audience, as well as Q&A time.
Registration is closed

How do you identify, scope, and optimize the few features and priorities that will bring 80% of the results? By using a framework and systems to collect, weight, and scale reliable user insight.

No one wants to put their blood, sweat, and tears into products and features that aren’t used, aren’t loved, and aren’t profitable.

If you want to:

  • Ship the right features faster and more efficiently
  • Demonstrate your product priorities and strategy to the c-suite with data
  • Manage the volume of customer feedback and data

Then, join us on September 24 and learn about:

  • How and why user insight instrumentation will lead to better performance for your product
  • Frameworks for prioritizing, collecting, understanding, and acting on customer feedback
  • Tools for ‘instrumenting’ user insights

Ashley Greene, J.D., is the CEO of The Instratify Group. Ashley is a globally-recognized customer insight expert who uses her legal training and business growth expertise to help organizations get inside their buyers’ heads and turn those insights into great products, strong sales, and marketing that converts. Ashley has worked with top organizations from VC-funded startups to Fortune 500 firms to non-profits.

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