Alan Armstrong, Eigenworks CEO, will introduce a new power tool for understanding your buyers and their decisions. Alan and his team are developing a way to code and theme qualitative research to unlock hidden insights -- learn more in this interactive presentation.
In an age of overwhelming data, Alan believes in the importance of story. He has spent the last decade studying buyer decision-making and is dedicated to getting the unvarnished truth about sales wins and losses as well as customer retention and churn. Alan is now introducing a new model that will help product companies get a handle on their buyers’ stories as a way to improve competitive differentiation.
Registration starts at 6, event starts at 6:30
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