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Apple, Ikea, oil firms, and many of the most profitable companies in the world owe their success in no small part to how they price. Their product managers know how to leverage human psychology and market dynamics around pricing to simultaneously maximize their product's profit margins and sales. This talk will cover some of the most powerful tricks they use and why these work on us, so you can in turn use them for your own products.
Marc Folch currently heads up pricing and product analytics for Interac
He graduated Summa Cum Laude from McMaster in Honours Commerce, and Dean's Honours from his MBA at Ivey
He has done pricing in Hospitality, Mobile, and Payments industries and has periodically consulted for articles and training on various pricing topics.
His specialty is advanced and highly complex pricing environments, often requiring automation and analytics.
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