Today's marketers must decode their buyers' digital body language to understand the roles, information needs, timing and buying intentions of a largely faceless and elusive target market that interacts on-line. Join us for this discussion with Steve Woods, co-founder and CTO of Eloqua, as he talks about understanding the on-line dynamics of marketing complex products and services, how to read digital body language and how to effectively maximize the volume and quality of leads.

Steven Woods is cofounder and CTO at Eloqua - the industry leading marketing automation platform. He is responsible for defining the product strategy and technology vision, was recently named as one of Inside CRM's Top CRM Influencers, recognized by Frost & Sullivan with their GIL prize for Innovation and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.